We at Serenity Parks are committed to safeguarding the privacy of visitors to serenityparks.co.uk and service users.
In line with the General Data Protection Regulations (GDPR), the Serenity Parks website incorporates privacy controls which affect how we will process your personal data.
Serenity Parks Limited
Chester’s Croft Residential Park Limited
Kings Meadow Residential Park Limited
1.2 This policy notifies you of our commitment to protect your personal information and has been adopted by all companies and offices of Serenity Parks Limited.
2.1 The Data Controller (Park Owner) referred to as “we/us/our” is: Serenity Parks Limited.
2.2 Serenity Parks Limited operates and manages several companies within the residential park industry. These include but are not limited to Chester’s Croft Residential Park Limited and Kings Meadow Residential Park Limited. If the controller for your data will be another company in the group, we will tell you this when you purchase a product or service with us.
3. Contact Details:
Data Controller (Park Owner) (referred to as “we/us/our”): Serenity Parks Limited
Other group companies: Chester’s Croft Residential Park Limited & Kings Meadow Residential Park Limited
If the controller for your data will be another company in the group, we will tell you this when you purchase a product or service with us.
Name or title of Data Protection Manager/ Officer: Office Manager
Registered Address: Serenity Parks Limited, 6 Fountain Court, Buccaneer Drive, Finningley, Doncaster, DN9 3GN
Telephone: 0800 644 4499
4. Changes to our Privacy DocumentYou have the right to make a complaint at any time to the Information Commissioner’s Office (ICO) (www.ico.org.uk)
4.1 This version was last updated on 26.03.2020 and historic versions can be obtained by contacting us.
4.2 It is important that the personal data we hold about you is accurate and current. Please keep us informed of any changes.
4.3 Please do not supply any other person’s personal data to us, unless we prompt you to do so.
5. Types of Data and Information we Collect
5.1 We will only use your personal data when the law allows us to. The information we collect may be used to:
- Carry out our obligations arising from any contracts entered into between you and us.
- We may hold contact details to inform you of any contract information we have with you.
- Internal record keeping and to manage your account with us.
- Help us to ensure that our customers are genuine and to prevent any fraud.
- Provide you with information, products or services that you request from us.
- From time to time we may use your information to keep you informed about our products and services which we think you may find interesting.
- We may also from time to time refer to sending you correspondence on updates across the parks.
- We will require your opt in or Opt out permissions to request marketing to be sent to you.
- We may collection information from you regarding any promotions or surveys.
- We may collection information feedback on our services and products.
- Provide the safety and security of our colleagues and our residents.
- Use CCTV images for the purposes of monitoring security, crime prevention and detection and for public, residents and staff safety on our Parks.
- Use the information for other purposes for which you give your specific permission or, in limited circumstances when required by law or where permitted under the terms of the General Data Protection Regulations.
- We may also receive personal data about you from third parties and public sources, including other customers when they interact with us and (if applicable, for example one of our refer a friend offers).
6. Sharing your data with third parties
6.1 We may disclose any of your personal data to any part of our group of companies (this means our subsidiaries, or our ultimate holding company) as reasonably necessary for the purposes, on ensuring your contractual agreements for any park home purchases on our parks.
6.2 Your data is only passed to 3rd parties where necessary to enable us to carry out contractual or service related tasks in the event that it is necessary to fulfil any park home purchases on our parks.
6.3 We may also share your personal data with any third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
6.4 We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
7. How we Use your data
7.1 We will only use your personal data when the law allows us to.
7.2 We have set out below how and why we plan to use your personal data.
Lawful basis for processing including basis of legitimate interest
To register you with our business
Performance of a contract with you
To perform any contract with you including:
(a) Performance of a contract with you
(a) Performance of a contract with you
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
To make suggestions and recommendations to you about goods or services that may be of interest to you
Necessary for our legitimate interests (to develop and grow our business)
Asking you to partake in a review, prize draw, competition or complete a survey
Necessary for our legitimate interests (to study how people use our business, to develop and grow our business)
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
Necessary for our legitimate interests (to study how people use our business, to develop and grow our business and to inform our marketing strategy)
To use data analytics to improve our website, products/services, marketing, relationships and experiences
Necessary for our legitimate interests (to define types of people for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
8. How Long Will We Use Your Personal Data For?
8.1 We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
8.2 To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
8.3 You can ask us about the retention periods for different aspects of your personal data by contacting our DPM.
8.4 In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
9. Change Of Purpose
9.1 Please note that we may process your personal data without your knowledge or consent where this is required or permitted by law.
9.2 However, if we need to use your personal data for a new purpose and the law allows us to do so, we will notify you and explain the legal basis for our actions.
10. International Transfers
10.1 We do not transfer your data outside the European Economic Area.
11. Promotional Offers From Us
11.1 We may use your personal data to form a view on what we think you may want or need, or what may be of interest to you.
11.2 We may then use your personal data to send you marketing communications from us if you have requested information from us or purchased goods or services from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
12. Other Marketing
12.1 We will get your express opt-in consent before we use your personal data for any other marketing purpose or share it with any third party for marketing purposes.
13. Opting Out
13.1 You can ask us or third parties to stop sending you marketing messages at any time by contacting our DPM.
15. Visitors To Our Website
15.1 If we want to collect personally identifiable information through our website, we will be up front about this.
15.2 When someone visits our website, we may use a third-party service to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site.
15.3 This information is only processed in a way which does not identify anyone.
15.4 Third-Party Links
15.4.1 Our website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy notice of every website you visit.
16. If You Contact Us Via Social Media
16.1 We will get your express opt-in consent before we use your personal data for any other purpose. By receiving marketing communications from you, you have actively opted into receiving these communications from us in keeping with the impending GDPR regulations.
16.2 We do not use third parties for our social media accounts.
17. If You Fail To Provide Personal Data
17.1 If you do not provide personal data to us and this would prevent us from performing the contract we have or are trying to enter into with you, or place us in breach of the law, we may have to cancel our contract. We will notify you if this is the case.
18. Data Security
18.1 We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or in addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
18.2 We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
19. Your Legal Rights
You have the right to:
19.1 Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
19.2 Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
19.3 Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
19.4 Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.
19.5 Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
19.6 Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
19.7 Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
19.8 We do not knowingly collect data relating to children.
19.9 No fee usually required You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
19.10 We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
19.11 We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
20. Our Contact details
20.1 Should you need to contact us, please use the details in section 3 for the following:
20.1.1 by post, to [the postal address given in section 3
20.1.2 using our website contact form https://serenityparks.co.uk/contact/
20.1.3 by telephone, on the contact number published on our website or the contact number indicated in section 3.
21. Data protection officer
21.1 Our data protection officer is our office manager and is contactable via our website contact form
22. Data Protection updates (GDPR) References:
22.1The Information Commissioner’s website (http://www.ico.gov.uk).
22. 2 “Personal data” is defined in Article 4(1) of the GDPR:
“(1) ‘personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person”
22.3 Article 13(1) of the GDPR provides that:
“(1) Where personal data relating to a data subject are collected from the data subject, the controller shall, at the time when personal data are obtained, provide the data subject with all of the following information: … (c) the purposes of the processing for which the personal data are intended as well as the legal basis for the processing; (d) where the processing is based on point (f) of Article 6(1), the legitimate interests pursued by the controller or by a third party”.